Advantages of Digital Licensing
E-commerce has become a huge and hit business in the Internet platform. Online delivery of any digital content like music, movies and video clips is the core of E-commerce and online marketing. The selling of products over the Internet is beneficial since there is no existing clerk at the sale point. It expands the business to a variety of customers and reduces the cost of operation.
By definition, a license allows someone to use, resell and copy an item such as digital content. Getting a license to use protected copyrighted material is vital. It allows the user to access protected digital material. In the marketplace of digital content, the fundamental aspect has been licensing. It is an authorized system wherein the content owner can leverage the value of their properties. As a result, the content-hungry digital platforms and networks can access necessary content to drive revenues and market consumption.
Digital licensing is used for some reasons: (1)it is necessary for copyright holders to protect their digital content from piracy, and (3)it provides manufacturers of digital technology their due compensation and secure assurance that their technologies are not pirated.
In addition, there are 3 facts about digital licensing. First fact is that the labels and publishers are licensing separately. By streaming, the digital service provider needs to get a license to use the recording rights of a label but not exploit them. Thus, they need to get two license from the labels and publishers to have the music rights. Next, a stream exploits reproduction and performing rights. Therefore, a need of two licensed must be meet to cover the song rights. Third fact, the deal of streaming is on its revenue share which is based on consumption share.
But digital licensing is not limited to music, movies and videos rather it can also be about driver’s and plate license of a car or in software. This time you can book bus tickets here as an easy-pie thing to do via digital licensing. Hence, digital licensing does not help any content owners financially but even help the consumers to have an easy and hassle-free life.
As a copyright owner of an article, a video, a post or even a photograph, you can permit anyone to use it but you must be able to obtain license of your work for you to be able to get a profit out from your works.
As a closing note, ensuring that a digital content is legally licensed is already a big task. It needs understanding from licensing, knowledge in defining terms being used and getting a helping hand from the senior management both in terms of finance and time.
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